In recent years, the tourism industry is not good faith phenomenon is more common.The reason for dishonesty in tourism is various. First,as time goes on,as people who like to travel more and more,everyone's consciousness is getting lower and lower.In addition,Travel company high charge low service,and use advertising as a means of cheating consumers.I think trust is mutual.On the one hand,Customers themselves to improve awareness and quality,and rational consumption in the process of Tourism.On the other hand,Tourism companies should also do their own good faith service.This will improve the phenomenon of the bad faith in our travel.